Slutty Vegan wanted to generate excitement around the launch of its new breakfast menu while celebrating Atlanta's creative community. The brand invited local designers to create limited-edition packaging for an upcoming promotional campaign that would capture Slutty Vegan's bold personality, create a memorable customer experience, and stand out across social media and in-store interactions.
Designs were evaluated through multiple rounds, including public voting, with finalists challenged to expand the campaign by creating a complementary breakfast cup design.
ROLE: Creative Concept Development, Packaging Design, Brand Interpretation and Campaign Design.
RESULTS:
Selected as a Top 3 finalist from a competitive field of local designers.
Advanced to the final round and was invited to develop an expanded packaging system, including breakfast cup designs.
Won the public design competition through community voting.
Created packaging that successfully captured Slutty Vegan's distinctive brand voice while enhancing the customer experience for the breakfast campaign.