Following a change in firm ownership, The CP Law Group needed to establish a new identity that reflected its next chapter. With one of the founding partners bought out, the existing brand no longer represented the firm's leadership, vision, or future direction. The challenge was to create a cohesive visual identity that would preserve the firm's credibility while introducing a fresh brand presence that instilled confidence in existing clients and attracted new business.
ROLE: Creative Strategy, Brand Identity, Art Direction, Marketing Communications and Brand Implementation
RESULTS:
Led the successful rebrand following a change in ownership, establishing a modern identity that reflected the firm's new direction.
Contributed to more than $1 million in annual revenue growth following the rebrand and rollout of new marketing materials.
Increased qualified trade show lead generation by 41% through strategically designed business development collateral.
Delivered a scalable visual identity system that strengthened brand recognition and created consistency across marketing channels.